Pantone Colour Of The Year & The Psychology of Colour

Pantone Colour of the Year Greenery, Pantone 15-0343

Pantone have recently revealed their colour of the year (drumroll please…)

 

Pantone Colour of the Year Greenery, Pantone 15-0343 TPG Card

 

A press release describes the color as

“a fresh and zesty yellow-green shade that evokes the first days of spring,”

and Pantone Institute CEO Leatrice Eiseman says the hue will

“provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite…”

In more simpler words, Green is a feel good colour.

Now we obviously like the colour green here at Zig Zag Advertising which is why it’s included as a main part of our branding, but why did we choose green rather than red say?

Firstly, it’s really quite an underused colour for some reason even though it’s a favourably received colour by all genders and ages, so that’s a good start, a colour that help you stand out from the competition and that nobody hates!

Secondly (and some people dispute this theory) in the concept of the psychology of colour, the colour green is associated with tranquility, power, hope, trust and (importantly for a creative agency) good taste.

Have a look through the infographic below to see a little more about how colours can benefit your branding and a few examples of colour in action.

 

zig-zag-psychology-of-colors-graphic