The Ingredient That Makes The Difference – Magazine


We recently designed the first edition of Orchard Valley Food’s internal magazine, The Ingredient That Makes The Difference. This project was a result of the merger between Tenbury based Orchard Valley Foods with Swedish confectionery company Candeco. The newly formed ‘Orchard Valley Foods Group’ felt they needed a publication that tied the two companies together and kept each site up to date with company-wide updates.

Design: We drew inspiration from Scandinavian minimalism; the styling of the magazine is clean and simple and makes use of white space contrasted with the strong brand colours of Orchard Valley Foods. The use of contrast is replicated throughout the publication with bold fonts paired with light fonts.

Orchard Valley Foods manufacture confections, decorations and inclusions, which enhance desserts, ice creams, cakes, muffins, tray bakes, doughnuts, cookies and beverages. This meant we had an attractive selection of images and colours to make use of throughout the magazine.

We look forward to working on next quarter’s issue. You can find out more about Orchard Valley Foods here.