Additions – “Add the…Magic”
We recently worked on a complete rebrand for Orchard Valley Food’s “Additions” Range. Additions is a range of edible decorations and confections intended for use in all kinds of applications from cakes to drinks.
When we were asked to work on this project, Additions was already an established product. However, the range of products was being modified and updated, therefore it was decided to redesign the brand at the same time.
We created 11 different colour palettes for each product, using pinstripes with bright colours that reflect the individual flavours. The brand’s use of stripes and banners combined with bold and electric colours are designed to emulate a modernised vintage style.
Once we had each colour palette finalised we moved onto the label design for the shaker jars. The Additions range is split into 3 separate jar sizes: Large, Medium and Small. The small shaker jars are branded for the Homebake range intended for a domestic appliance. The colour palette for the Homebake labels differs from the rest of the range using multi-coloured stripes and a strong pink for the banners.
The range has since launched and distributed with a major retailer with further releases planned in the future. You can find out more about Additions here.