Copenhagen based ad agency ‘& Co’ and ‘The Danish Road Safety Council’ is currently running a campaign that puts attention to drunk driving in a different way. The bus is currently driving around the streets of Copenhagen, and the timing is carefully planned. In December the typical Danish Christmas Parties take place, which means a lot of drunk people in the streets. If the partygoers take the bus and leave the car keys at home it could save lives.
Outdoor advertisement created by &Co, Denmark for the Danish Road Safety Council, within the category: Public Interest, NGO.
Find out more about this campaign here.