The Indicator Doesn’t Hurt – New Ad from O Imparcial


The Indicator Doesn’t Hurt

This advertising campaign is aimed at the driver that doesn’t pay attention to the traffic around them. The turn signal (indicator) is one of the most important ways of alerting other vehicles of your intended direction. 94% of car accidents with fatalities are caused by human failure. This campaign replaces the indicator with objects that actually would hurt you to highlight the fact that we shouldn’t be afraid of the turn signal.

Find out more about this ad campaign.