New VW Ad – A must-see


A must-see.
Shot on the option rear view camera in the California.

The California camper van has been discovering new sights for 30 years. But at the same time, it always had a little blind spot on the rear side. And anybody who ever drove through the streets of an unfamiliar holiday destination knows how problematic that can be. That’s why now every California model of the latest generation can be equipped with the optional rear view camera. Our task was to communicate its advantages in an unseen way while still being mindful of the California’s much-loved traveller’s DNA. The perfect opportunity for us to rethink what it means to go sightseeing.



Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Find out more about this campaign.