New Logo for HSBC
(Est. 1865) “HSBC is one of the world’s largest banking and financial services organisations. We serve around 38 million customers through four global businesses. Our network covers 67 countries and territories in Europe, Asia, the Middle East and North Africa, North America and Latin America. With around 3,900 offices worldwide, we aim to be where the growth is, connecting customers to opportunities, enabling businesses to thrive and economies to prosper, and ultimately helping people to fulfil their hopes and realise their ambitions. HSBC is listed on the London, Hong Kong, New York, Paris and Bermuda stock exchanges.” HSBC has changed its logo — keeping the recognisable hexagon icon — from a serif on the left to a sans serif on the right while modifying the size relationship between the elements.
Opinion from ‘Brand New’
“Better? Worse? Does it make a difference? I didn’t care much for the old serif wordmark but I didn’t dislike it either so I’m not outraged or delighted for it to change. It’s weird though that they made a 180-degree change and settled on a fairly insipid sans serif — I mean, I understand it’s one of the largest financial institutions in the world so it’s not going to be a party but even then this is as dry as it gets. It’s hard to tell from all the versions that exist online but I also think the red is purposefully darker than before. The only mention of the brand changing is about the campaign but there is not much else out there — I do like the different ways they are using the icon in the ads. Overall, yeah, it changed from one acceptable solution to another.”
Credit to: Brand New