Has Your Website Been Built The Wrong Way Around?

Responsive web design

The chances are if you have had a website built for you that is over two years old, it won’t be mobile device responsive. Or even if it is it will have been built the wrong way around and mobile responsiveness won’t have been the first consideration during the construction. This means that your website content will not display optimally on devices such as mobile phone and tablets, resulting in difficulty for your visitors using these devices when accessing content, navigating around your website and ultimately engaging with your business. The user experience a visitor has when viewing your website makes a large difference to whether they contact you, make an online purchase or if they decide to look elsewhere at your competitors.

Mobile friendly websites aren’t a negative

When we design and build a new website for a client, our first consideration is how do we convey the content (copy, images, audio and video) in a way that is the easiest and most convenient for the visitor to digest. On a desktop/laptop this is easy but mobile devices throw up certain constraints and technicalities that can affect the visitors user experience including navigation, structure and the way the content displays on smaller screen. However, the constraints posed by responsive design tend to result in websites that have a fresher concept and design. Due to the mobile devices screen size and internet connection speed, we have to be more focused and selective about the website’s content, imagery etc. When we build a website concentrating on providing the best mobile experience, responsive, optimised and fast loading, leads to a greater user experience for devices such as desktops/laptops and tablets.

Delivering a good user experience should be part of your SEO strategy

If you’ve read our previous posts you’ll already be aware that search engines such as Google relate the user experience to delivering the best search results. As such the search engines identify websites providing a good user experience and reward them with higher positioning in the search rankings, likewise websites they consider offering a poor user experience will find themselves getting demoted. You may find time spent optimising your website for keywords and back linking could be a waste of time and money if your website hasn’t taken into account a responsive mobile led design.

Things Google looks for in mobile friendly websites:

• Font sizes that are easy to read on small screens • Buttons and links that are large enough to be clicked on easily by fingers • Content that fits the screen it is viewed on rather than extending off it • Content that responds to either a portrait or landscape display • Content that doesn’t require pinching and zooming in view easily Take your mobile out of your pocket and view your company’s website, if it struggles with any of the above you might want to give us a call. We are happy to discuss new website builds or improving and making existing websites mobile responsive. Contact us today on 01562 734040 or email ryan@zigzagadvertising.co.uk to find out more or get a competitive quotation.