More Than Just Pretty

London Underground Map

“Design is not just what it looks like and feels like. Design is how it works”. – Steve Jobs

Good design is more than just about making something look pretty. Good design needs to perform, engage and convert the people who are it’s audience. It must do the job that it was intended to do, otherwise how good it looks is irrelevant.

At Zig Zag we appreciate what good design entails

The beginning of every project involves working with the client to get a strong brief with clear aims of what they want the project to achieve. Then the design process begins with ‘thinking’. Thinking of the best possible way to deliver the information – so that it is accessible, easy to digest and memorable.

“Design is thinking made visual” – Saul Bass

Colours, images, typography, copy, technology and aesthetics all need to work together to design the solution to the problem – communicating with the audience. In this increasingly busy world a first impression may be the only chance you have to win over a new customer or potentially lose them forever.

“The word comes first, then the visual” – George Lois

Good Design Sells

Good design will make you stand out from your competitors. If you are selling the same products at the same price then pretty much the only difference between a customer buying from you or your competitor is their perception. Good design will make your products appear more attractive and better quality and make your customers perceive your company as professional, trustworthy and worth spending their money with.

Your Company Deserves Good Design

Your company may make a great product or supply a fantastic service, but if your competitors are investing in good design to package and promote their offering to the market, you are at a disadvantage. Contact Zig Zag here today to find out about how we can help improve your design and drive sales.