Dudley Building Society Gets New Identity

Dudley Building Society

Zig Zag created a new fully integrated brand identity for the Dudley Building Society, an independent mutual society who have been serving the Black Country for over 150 years. Over those last 150 years Dudley Building Society have carved themselves out a reputation to their members and the local community based on their core philosophy of great friendly personal service and uncomplicated, straightforward products. The rebrand that they asked us to carry out was to breathe new life into the brand with a new more contemporary look and feel to help them standout on busy highstreets, whilst still retaining the links to the local area and being recognisable to stakeholders.